For the Kayseri 5th Book Fair, the design approach combined traditional and futuristic elements, integrating them with the digital age. This fusion created a universal concept that appeals to readers and writers of all generations. The colorful style chosen for the fair symbolizes that books, much like people, carry a wide range of emotions, while the technological symbols emphasize the era of digital transformation we live in. Based on this concept, a logo was designed and applied across fairground visuals and promotional materials. During the period of October 14–23, 2022, while outdoor advertisements were running, the official social media account @kayserikitapfuari was also actively managed in coordination with the campaign.