Hello everyone! As you know, in recent years, advancements in internet technologies have also led to major developments in advertising services. Especially over the last decade, #DigitalAdvertising has been living its golden age! But why is that?
Hello everyone!
As you know, in recent years, advancements in internet technologies have also led to major developments in advertising services. Especially over the last decade, #DigitalAdvertising has been living its golden age! But why is that?
Here’s the thing…
Since today’s internet technologies have advanced tremendously, advertising has naturally evolved on digital platforms as well. Many industries — from automotive and entertainment to textile and food — now promote their products and services online. Because with digital advertising, the number of people reached increases dramatically. For this reason, digital advertising holds great importance for both brands and the internet ecosystem itself. But is that the only reason?
Of course NOT!
Because, first of all, it’s cost-effective!
Although costs may vary depending on the content and type of ad, digital channels are generally much cheaper. Compared to advertisements on television or radio, the cost of digital advertising is significantly lower.
Reach More People in Less Time
People today spend most of their time online. Therefore, rather than relying on billboards, flyers, or traditional TV and radio ads, digital advertising allows you to reach far more people. By running your ads on the right channels at the right time, you can multiply your reach dramatically.
Target the Right Audience
Not everyone is equally interested in every advertisement. When viewed in terms of needs, your ad may attract more interest from certain segments of society. Digital advertising allows targeting by factors such as region, education, gender, and age group. For example, a website that primarily attracts women would be a more suitable platform for clothing or cosmetics ads. This way, your advertisements reach the right audience — those who are genuinely interested in your product or service.
Allows Easier and Clearer Analysis
Digital advertising has now become the focal point of modern marketing. It enables you to analyze and evaluate your campaigns more easily, accurately, and transparently. With digital advertising, you can identify which websites generate more engagement with your brand and determine which channels are most effective for you. Traditional methods such as radio, flyers, television, and billboards simply do not offer this level of insight.
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These days, we go out with what can only be called “controlled socializing.” On weekdays, it’s all about masks and hand sanitizers; on weekends, we spend our days at home, “staring at walls” and “rediscovering ourselves.” In short, we’ve been living through — and continue to live through — a period that is both a blessing for those who embrace digital life and a nightmare for those who struggle with anxiety and tension.
These days, we go out with what can only be described as “controlled socializing.” On weekdays, it’s all masks and sanitizers; on weekends, we spend our days at home, “staring at walls” and “rediscovering ourselves.” In short, we’ve been living through — and continue to live through — a time that feels like a blessing for those who embrace digital life, yet a nightmare for those who struggle with tension and anxiety disorders.
These days, we go out with what can only be described as “controlled socializing.” On weekdays, it’s all masks and sanitizers; on weekends, we spend our days at home, “staring at walls” and “rediscovering ourselves.” In short, we’ve been living through — and continue to live through — a time that feels like a blessing for those who embrace digital life, yet a nightmare for those struggling with anxiety and restlessness.
Without exaggeration, right now everyone, everywhere is talking about the same thing! The topic, of course, is “Corona.” In all of human history, nothing else has united people across language, religion, and geography to this extent.