Hello, This week, we thought we’d take a more educational, research-based approach and talk about one of the most essential elements of our industry — the “Outdoor Advertisements” that everyone has certainly seen while driving or walking by.
Hello,
This week, we thought we’d take a more educational, research-based approach and talk about one of the most essential elements of our industry — the “Outdoor Advertisements” that everyone has certainly seen while driving or walking by.
Get your pens and papers ready — let’s begin!
First question: What is outdoor advertising?
Abroad, it’s commonly referred to as “OOH” (Out of Home Advertising), and in Turkish, it can be translated as “advertising we see when we’re outside our homes.”
These advertisements are generally divided into two main categories: digital and printed, as follows:
Digital (DOOH): Large screens at mall entrances, digital boards in football stadiums, and kiosks in city squares.
Printed (POOH): Wall ads, billboards, city lights, pole banners, metro ads, and totems.
* Printed ads can be considered more flexible or visually appealing since, depending on their location and size, they have the potential to reach larger audiences.
Now, let’s go into more detail — starting with the most classic one: BILLBOARD.
These are outdoor advertising units placed along busy roads or intersections with high vehicle and pedestrian traffic. Billboards are one of the oldest yet still most impactful displays in the outdoor advertising sector. They come in single, double, or quadruple formats.
Usually placed in visible city locations, megalights not only help reach the target audience but also elevate the corporate image. They are modern advertising units capable of carrying messages both day and night.
One of the most direct ways to influence purchasing decisions, CLPs are designed to inform and create demand. They are smaller than billboards and are generally short, freestanding units positioned on sidewalks and pedestrian areas.
One of the essentials of modern advertising! LED screens are widely used in shopping malls, stadiums, scoreboards, mobile advertising, and all types of sports events. Their large-scale production capability and excellent daylight visibility make them one of the most effective tools for advertisers.
Panels located at bus stops — where people spend a significant amount of time and gather in large numbers. They are similar in shape and size to CLPs.
Building wraps transform cold, colorless walls into creative and eye-catching advertising spaces. Any building façade can be covered with specially designed advertisements, making this one of the most striking forms of outdoor advertising.
In summary: Because it is open to both creativity and new technological applications, “Outdoor Advertising” stands out among many options as the most easily noticed and memorable by target audiences. With a cleverly crafted idea, these ads — limited only by imagination — allow you to achieve great impact and reach large audiences even with modest budgets.
That’s why, as Bluport Advertising Agency, we help all the brands that trust us grow their presence outdoors and reach their target audiences effectively.
If you also want to position your brand, strengthen its communication across digital and traditional platforms, and reach a wider audience — we’re here for you!
Have a great day!
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