Do you think trends are dead? Short answer: yes, they are — but something far more dangerous has replaced them. No one is chasing “trends” anymore; everyone is managing perception.
Trends belonged to a different era — brief flashes, short-lived excitement, seven-second attention spans... But people are tired of that cycle now. Instead of constant change, they trust the brands that stay consistent.
Because in a chaotic age, the greatest luxury is stability. Trends have become risky for brands: follow one, and you look like everyone else; ignore it, and you risk being left behind. But those who stand their ground — and make their own style the trend — they are the ones who last. Let’s not forget: where the trend died, attitude was born. Today, what’s fashionable is a way of thinking. The real question isn’t “What’s trending?” — it’s “What do you believe in?”
Last year, a coffee brand chose not to join the “trendy coffee” craze. While matchas, foamy cinnamon lattes, and neon cups flooded everywhere, they took a different path. Who were they? Kahve Dünyası.
With its “N’aber Gofrik!” campaign, Kahve Dünyası perfectly embodied the idea that trend is dead, attitude is alive. This campaign wasn’t built on ad copy alone — it thrived on emotion, humor, and individuality. Through its slogan, visual touches, and Cem Yılmaz’s persona, it left an attitude in the viewer’s mind — something that made “Gofrik” more than a snack.
So yes, the trend is dead. But on its gravestone, it reads: “I’m gone, but I left my identity behind.”
Once, imagination belonged to humans. Now, algorithms dream too. The brush, the word, the voice of artificial intelligence... It has seeped into almost every field of art. Yet there is a strange silence in the air. Can emotionless creation still be considered art?
Here’s the truth no one says out loud: it’s no longer advertising — it’s information that’s being sold. There was a time when brands chased ideas. Now, everyone has only one goal: data. But the issue isn’t just about numbers. Because everyone has data — yet very few have meaning.
Hello everyone! Those who know, know — before a product or service meets its target audience, it goes through many stages.
Hello everyone! Have you ever had moments when you suddenly wanted to do something unexpectedly? Like eating something, drinking something, or buying something...
Hello, Can you imagine the words “Food and Porn” side by side? Or did you know that when you search the hashtag #foodporn on Instagram, you’ll find exactly 185 million posts?
Hello! Did you know that the font types you choose for your designs can speak and give information about your work to others? If this has never even crossed your mind before, we’re here to tell you.
What would your reaction be if we told you that somewhere out there, there are people who look exactly like you?
Hello, This week, we thought we’d take a more educational, research-based approach and talk about one of the most essential elements of our industry — the “Outdoor Advertisements” that everyone has certainly seen while driving or walking by.
These days, we go out with what can only be called “controlled socializing.” On weekdays, it’s all about masks and hand sanitizers; on weekends, we spend our days at home, “staring at walls” and “rediscovering ourselves.” In short, we’ve been living through — and continue to live through — a period that is both a blessing for those who embrace digital life and a nightmare for those who struggle with anxiety and tension.
These days, we go out with what can only be described as “controlled socializing.” On weekdays, it’s all masks and sanitizers; on weekends, we spend our days at home, “staring at walls” and “rediscovering ourselves.” In short, we’ve been living through — and continue to live through — a time that feels like a blessing for those who embrace digital life, yet a nightmare for those who struggle with tension and anxiety disorders.
These days, we go out with what can only be described as “controlled socializing.” On weekdays, it’s all masks and sanitizers; on weekends, we spend our days at home, “staring at walls” and “rediscovering ourselves.” In short, we’ve been living through — and continue to live through — a time that feels like a blessing for those who embrace digital life, yet a nightmare for those struggling with anxiety and restlessness.
Without exaggeration, right now everyone, everywhere is talking about the same thing! The topic, of course, is “Corona.” In all of human history, nothing else has united people across language, religion, and geography to this extent.
Hello everyone! As you know, in recent years, advancements in internet technologies have also led to major developments in advertising services. Especially over the last decade, #DigitalAdvertising has been living its golden age! But why is that?